Twitter: The Essence of Microblogging

Are you ready to use your Twitter skills?

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Small businesses providing to a niche market or people from a certain location can use Twitter to bond with them. Not just that, businesses can also connect with their existing customers and interact with them to know more about how the company or brand is being perceived in the market.

Ann Smarty in her article mentions Dell, Starbucks, Ford and other examples of huge brands using Twitter (Smarty, 2008).


Big brands need no outline to get followers. But small business owners, who want more people to know about their product line or brand, should use Twitter to shape their brand. People typically prefer to interact with a person than with a logo, unless it is well known. So, if you own a small business that is stagnant in its early stages, it is better to design a personal profile first and then create a profile for your company. Once you profit the trust of your followers, you could introduce them to your brand and create a profile to create awareness about it.

Twitter can be an excellent device for interacting with customers and market your goods. But it is an equally efficient tool for gathering customer feedback and their opinions about your company’s products and services.

Twitter allows you to send epigrammatic micro-messages to current and potential clients at any time of the day or night, with little or no objection to why and when you’re sending it. Twitter assists businesses to build meaningful connections with a relevant and engaged audience. Twitter shares the experience and essentials of trying Twitter ads for business promotions.

Hitesh Motwani in his article shares his concept of choosing Twitter over Facebook. One of the biggest advantages Twitter has over Facebook is the availability of numerous tools to analyze brand performance (Motwani, n.d.).

Belinda Parmar shares her article in Harvard Business Review on companies that get Twitter and others which not. Belinda quotes “ Companies of all stripes must understand that empathy isn’t just about customer support. It is also about how companies relate to their employees and the world as a whole. Social media is merely the most public and visible means to measure it” (Parmar, 2015).


For a company to boost up sales giving away coupon codes and special deals to users following your profile can also be an excellent way to attract more customers and build an online reputation for your brand.

If you have a company blog as a part of your SEO strategies, the paramount way to endorse a brand is through Twitter. However, Jack Dorsey, the co-founder of micro-blogging site Twitter says “ Be authentic, be genuine, talk about what you are doing every day to highlight your business” (Clifford, 2013).

People join Twitter typically for the purpose of talking. So companies can knock into that by interacting with their Twitter followers, asking for feedback on products, services or general concerns. Showing your clients on Twitter that you’re willing to listen reinforces their trust in your provision and brand and adds a personal touch to your business reputation.

Here’s a video for how to promote your small business on Twitter.


So, hatch those Twitter eggs for prosperity.

Goodbye for now : )





Clifford, C. (2013, June 20). Twitter’s Jack Dorsey on How Entrepreneurs Should Use Twitter. Retrieved 2016, from Entrepreneur:

Motwani, H. (n.d.). 10 Reasons Why You Should Choose Twitter Over Facebook. Retrieved 2016, from Aabaco Small Business:

Parmar, B. (2015, April 27). CORPORATE COMMUNICATIONS. Retrieved 2016, from Harvard Business Review:

Smarty, A. (2008, October 07). 16 Examples of Huge Brands Using Twitter for Business. Retrieved 2016, from Search Engine Journal:



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