Social Media Rubric for Organizational Transformation

Hello, guys !


Are you willing to connect with the social community for prosperity?

Applicable participation in social media often requires a foremost change in organizational culture. Many organizations lack understanding of ‘ The new ‘ business world and are not competently prepared to reap the benefits and manage the risks of social media.
The science of transformation involves ensuring that the organizational systems and practices are in place to support the implementation of the social media strategy.

Nowadays maintaining brand reputation is becoming a ‘knotty’ challenge.
The test is for organizations to participate proficiently in ways that benefit their brands and their customers in the ‘Internet’ spaces, which are unbounded, and therefore requiring indirect manipulation. Today customer confusion and disappointments are arising when companies’ brand presence is inconsistent across various channels. Rather than merely accepting what brands tell them, consumers today are turning to their “trusted” consumer interactive websites for direction about their value of purchase.
Dell uses social media to listen, learn and engage with our customers. Dell claims that ‘ through social media, Dell customers take part in more than 25,000 conversations about Dell every day” (Dell, 2016).


According to Charlene Li & Josh Bernoff, Dell faced initial obstacles, in the beginning, the phase of Social connection, but Dell mastered the Relationship Art by listening to consumer blogs, forums. ‘Executive push’ and ‘Brand Authenticity’ were the driving forces for their accomplishments (Li & Bernoff, p. 229).


Dell is a true example of an employer promoting personal branding. Their social media policy states, “Be Nice, Have Fun, and Connect… Social Media is a place to have conversations and build connections, whether you’re doing it for Dell or yourself”(Social Media Policy, 2011).

Chapter 11 of Groundswell prepares organizations for facing modern complexities. It gives a step-by-step instructional guidance for organizational transformation and in founding solid social connections (Li & Bernoff, pp. 230,231).

Start Small – In proceeding corporate success, organizations need to allocate their power & resources efficiently. All strategies and tactics are required to be pre- calculated weighing the many outcomes.

Training Executives – Positive results demand collaborative effort Injunctions. As Social technologies are always for a spin, all members of an organization are needed to be in routine updated on newer applications, mediums, and customer’s social behaviors.

Strategy Administration Officer – Issuance, revision or implementation of Corporate Development strategies should be only authorized under a supervised professional, who skillfully understands the company’s mechanism.

• Synchronization – It is precisely vital to observe social mediums, apps & trends for market realization. For a company to outperform in its affairs, and to develop itself cohesively, synchronization is the key to understanding consumer relations.

Planning for the future – Changes that are brought into a companies formation, or amendments into an agencies actions should be documented cogently. Newer projects bringing advancements should be steady as compared to old ideas and lead to employee & customer satisfactions.


Dell. (2016). Dell on Social Media. Retrieved Feb 28, 2016, from Dell: Dell on Social Media. (n.d.). Retrieved February 28, 2016, from
Li, C., & Bernoff, J. Groundswell. (H. B. Review, Ed.) Forrester Research.
Social Media Policy. (2011). Retrieved Feb 28, 2016, from Dell:


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